Ms. Svartstein-Bourjade mentioned the worldwide candle market was valued at greater than $10 billion in annual gross sales, with the USA as the biggest section, accounting for greater than a 3rd of all gross sales. She mentioned that many vogue and fragrance corporations, together with Dior, Frédéric Malle, Aqua Di Parma and Maison Margiela, had been increasing their strains.
“A facet impact of the pandemic,” mentioned Hubert Bocquelet, common supervisor of the French affiliation of candle producers, the Syndicat Général de Fabrication des Bougies et Ciriers de France, “was constructive for the candle trade, since shoppers regarded for consolation merchandise, and scented candles responded to that want.
“Till final 12 months the gross sales have been constructive, with regular progress,” he mentioned. “That is apparently being challenged now by inflation in Europe, and plainly some shoppers are cautious and possibly shopping for much less consolation merchandise.”
Ms. Svartstein-Bourjade declined to reveal annual income of the corporate, which has been owned by the Blondeau household for the previous 40 years. However she mentioned Trudon manufactures just a few hundred thousand candles a 12 months and that “gross sales have primarily accelerated over the previous 5 years — multiplied by virtually 4 — together with a robust worldwide enlargement.” It has a complete of 87 staff, together with these in its outlets world wide.
To maintain tempo with demand, the manufacturing plant “is almost doubling in dimension, from 2,400 sq. meters to 4,400,” or from 25,835 sq. toes to 47,360 sq. toes, Mr. Pruvost mentioned one current autumn morning as he pushed open the doorways of the present construction, which resembled an airplane hangar. The extension has been constructed; staff now are finishing the inside and count on to be completed by January.