A part of that enterprise, Mr. Crawford mentioned, could be to supply a curated combine of things thought of each stunning and the most effective of their variety. “And if it didn’t exist, we’d attempt to make it,” he mentioned.
When Gardenheir’s web site debuted, in September 2021, it bought the clogs and a few shirts and hats from its line, together with Haws watering cans, Sneeboer instruments and workwear from Le Laboureur, a French model. It additionally resold some gadgets bought at thrift and vintage shops by Mr. Crawford and Mr. Calpe, who by then have been spending most of their time in Windham. Mr. Calpe had additionally left his profession in artwork training to deal with the enterprise.
Six months later, they have been contacted by Kristin Soong Rapoport, a managing companion at Wildflower Farms, a boutique lodge operated by Auberge Resorts in Gardiner, N.Y., about an hour’s drive from Windham. Ms. Soong Rapoport mentioned she reached out after discovering Gardenheir’s Instagram account to see if Mr. Crawford and Mr. Calpe would open a store on the lodge.
“We wished a very totally different store than your typical lodge reward store,” Ms. Soong Rapoport mentioned, including that the boys had a watch for “issues that aren’t commonplace.”
“They decide items which have a timeless, heirloom high quality,” she mentioned.
On the lodge store, which opened final October, gardening gloves, hand trowels, Gardenheir clogs and chore coats are bought alongside classic birdhouses and different décor. Ms. Soong Rapoport mentioned prospects have included Laura Kim, a artistic director of Oscar de la Renta, who purchased a straw hat.
Mr. Crawford and Mr. Calpe mentioned they’d no intention of opening a retailer after they began Gardenheir. However after seeing the curiosity of their lodge store, they opened a kind of Gardenheir flagship final November at a shopping mall in Windham, in an area they’d initially rented to make use of as a delivery warehouse for his or her rising enterprise. It has the texture of a common retailer, with instruments displayed on an enormous pegboard, a number of racks of garments and cabinets stuffed with botanical-scented candles, ceramics and, sure, the clogs.
