September 25, 2023

TikTok customers can now publish text-only content material, a departure for the social media app recognized for its quick movies.

The brand new format has been the newest change to the social media panorama after Twitter rebranded itself as X on Sunday and Meta launched the brand new text-based social media app, Threads, this month.

TikTok introduced the change in a blog post on Monday evening, although some users mentioned that they first had entry to the text-only format in June.

“With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we’ve seen in feedback, captions, and movies a devoted area to shine,” the corporate’s weblog publish mentioned.

The characteristic permits customers to publish with out the background visuals, corresponding to movies and photographs, for which TikTok is understood. There didn’t seem like a separate identify for the textual content publish characteristic.

Earlier than the brand new format was launched, customers may kind textual content over video and picture posts in addition to in captions and feedback. Some individuals would create their very own text-only posts by sharing screenshots of text-focused content material from outdoors of TikTok, together with from different social media apps and textual content message conversations.

The TikTok textual content posts will be personalized the identical means that video and picture posts are, utilizing music, background colours and stickers. Folks can even tag different customers and add hashtags. Textual content posts will be as much as 1,000 characters lengthy, a TikTok spokesperson mentioned in an electronic mail. The app will proceed to restrict video descriptions to 2,200 characters and feedback to 150 characters, the corporate mentioned.

TikTok, which is owned by the Chinese language firm ByteDance, gained reputation with its visual- and audio-focused content material, together with the quick movies of individuals dancing and performing skits that turned synonymous with the app in its early days.

Multiple billion individuals use the app each month, together with 150 million people in the USA, in keeping with TikTok, although entry to it has been restricted by some local and national governments due to safety considerations.

The brand new TikTok format comes within the wake of different main adjustments by the most well-liked social media corporations.

This week, Elon Musk rebranded Twitter to X and has began changing the corporate’s trademark hen brand with a brand new letter brand each on-line and on the firm’s headquarters. Last July, Twitter mentioned it had over 237 million every day lively customers.

Meta, the corporate that owns Instagram and Fb, unveiled Threads, its Twitter competitor, this month. Posts are text-focused, however customers can even share movies and photographs.

Lower than per week after its debut, Meta mentioned that greater than 100 million individuals had signed up for Threads. It isn’t clear but if this early success will likely be sustained.

Threads was launched throughout a time of upheaval for Twitter, which has undergone vital adjustments since Mr. Musk purchased it final yr.

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