September 25, 2023

The WSL was the principle driving drive in viewing time for ladies’s sport with 16m distinctive viewers in the course of the 2022 calendar 12 months.

It was a file 12 months for home girls’s sport, with 37.6m watching it in 2022, beating the earlier excessive of 32.9m in 2021.

The WSL was gained for the third consecutive season by Chelsea final season however rivals Arsenal and Manchester Metropolis in addition to a bunch of star names have helped contribute to the rising success of the league.

The typical viewing time per particular person for ladies’s sport on TV within the UK elevated year-on-year by 131 per cent in 2022, because of new analysis revealed from the Ladies’s Sport Belief, with broadcast perception from Futures Sport & Leisure.

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The newest visibility report confirmed the typical viewer watched eight hours and 44 minutes of girls’s sport in 2022, in comparison with three hours and 47 minutes in 2021.

A complete of 21.7m TV viewers, 46 per cent of whom have been feminine, watched for 2 hours or extra, compared to 7.6m in 2021.

LYON, FRANCE - JULY 07: Players of USA celebrate after winning the 2019 FIFA Women's World Cup France Final match between The United State of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Zhizhao Wu/Getty Images)
USA rejoice after successful the 2019 FIFA Ladies’s World Cup

The numbers have been additionally up on 2019’s 20.2m viewers when viewing figures have been reworked by the FIFA Ladies’s World Cup.

Ladies’s sport nonetheless accounts for lower than a seventh of sports activities protection hours on key UK TV channels, whereas the proportion of protection dedicated to girls’s sport by TV sports activities information and the print media was even decrease in 2022.

Tammy Parlour, the Ladies’s Sport Belief co-founder and CEO, stated: “Whereas beforehand the main target has been on guaranteeing that girls’s sport is seen in broadcast, which stays actually necessary, to make sure the business sustainability of girls’s sport we have to keep and develop the time that followers are spending consuming girls’s sport content material.

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“To see time spent with girls’s sport rising by 131 per cent year-on-year, and 21.7m TV viewers watching greater than two hours of girls’s sport in 2022, comparted to 7.6m in 2021, is testomony to our perception that when you make girls’s sport seen, then viewership will comply with. The truth that girls’s sport accounts for 15 per cent of whole sports activities viewing hours on key channels, in comparison with 10 per cent in 2021, regardless of solely being 13 per cent of protection hours, illustrates this demand.

“What can also be fascinating is that there’s a distinctive viewers coming for ladies’s sport, with 1.8m viewers watching the Ladies’s Euros, however not seeing any FIFA Males’s World Cup motion in Qatar.

“A giant focus for the trade in 2023 needs to be learn how to proceed to construct visibility throughout all platforms, not simply TV, as this may assist construct connection and behavior with girls’s sport, which in time can then be commercialised.”

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A glance again at a few of the most iconic moments within the historical past of girls’s sport, from the inaugural US Open Golf Championship to England’s Euro 2022 victory

There was additionally a novel viewers coming to girls’s sport in 2022, that weren’t watching any males’s sport:

• 4 million watched stay WSL soccer in 2022, however didn’t see any stay Premier League soccer, with 6.8 million watching each. This compares to five.1 million solely watching the WSL in 2021.
• 8 million watched the Ladies’s Euros however did not watch the boys’s FIFA World Cup.
• 5 million solely watched the Ladies’s Hundred, whereas 4.8 million consumed each the boys’s and ladies’s codecs.
• 3 million solely watched girls’s matches on the Rugby League World Cup, however did not see any males’s matches.

This is learn how to comply with the WSL on Sky Sports activities…

Sky Sports activities – Thirty-five stay video games might be accessible throughout Sky Sports activities’ flagship channels, together with Sky Sports activities Premier League, Sky Sports activities Soccer and Sky Sports activities Foremost Occasion.

Sky Sports activities Information – Working 24 hours a day, seven days per week, Barclays FA WSL followers can take pleasure in Sky Sports activities Information (channel 409) rolling editorial protection of the league and its storylines all through the season.

Contained in the WSL – Hosted by award-winning broadcaster and journalist Jessica Creighton, Contained in the WSL is a complete round-up of all issues Barclays FA Ladies’s Tremendous League and ladies’s soccer. Airing weekly on Sky Sports activities Premier League, the half-an-hour present will evaluate and preview matches, together with in-depth evaluation and unique participant interviews. Viewers can anticipate gripping behind-the-scenes entry in addition to a abstract of all of the motion each on and off the pitch.

Sky Sports activities Social – Alongside protection and visibility for the league throughout all Sky Sports activities’ principal social media channels, the bespoke Twitter channel @SkySportsWSL will proceed to be the house of all Barclays FA WSL content material on Sky Sports activities.

Sky Sports activities digital – Comply with all the most recent from the WSL throughout and app, together with unique options and interviews, plus devoted stay weblog protection and in-game clips from video games stay on Sky Sports activities. You possibly can watch free match highlights from each WSL sport this season on Sky Sports activities’ digital platforms and YouTube channel.

So as to add all of the Barclays FA WSL fixtures to your calendar click here.

To obtain the Sky Sports activities app click here, to go to Sky Sports activities web site click here.

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